Kids not just ask for a chocolate milkdrink, they want Chocomel. A great position for a brand, that completely owns the category. To push Chocomel into a 'premium' brand, we revamped the brand with a brighter yellow, a distinct redrawn icon and golden-brown arches to fit an international stage. As an extra design-element, the everlasting chocolate poor is added. After all, the world cannot live without chocolate ; ).