Kids not just ask for a chocolate milkdrink, they want Chocomel. A great position for a brand, that completely owns the category. To push Chocomel into a 'premium' brand, we revamped the brand with a brighter yellow, a distinct redrawn icon and golden-brown arches to fit an international stage.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/db7f188ed53aef5d256bf240_rw_1200.jpg?h=f6280ba3833aa1ae1548606c7c1dd1ca)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/223e50a538fd4e251d906eb0_rw_1200.jpg?h=e6a0bb89e24cc13dc7c0b56fb03adca7)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/6279ec72-0108-4cff-8a8b-8f775a9183af_rw_1920.jpg?h=d2d162b0b1270ea16add8dab83ff5e6a)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/3e2d8af3-a69b-432c-8e0b-ed4c1663b5d9_rw_1920.jpg?h=6a3a8bdb719a2f1015e4344ef5d350ea)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/b1bd7268-75d9-4410-83e7-62cb87f0411d_rw_1200.jpg?h=1ccee271534e7b441bacf640cd9d78af)
As an extra design-element, the everlasting chocolate poor is added. After all, the world cannot live without chocolate ; ).
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/d27d4e3c-3c00-4448-8784-7986fdd86696_rw_1200.png?h=dac5dd93fbf389eb866f48d3c962105f)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/d05d2b81-1f02-498a-9087-c3333967184e_rw_1200.jpg?h=9bc77555d5ce61e2ff3bee19cbc4d861)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/a391be78-cf77-4a88-9dd6-2c659ce63925_rw_1200.jpg?h=3db8e684c23aadf622a95ba19d6ac38e)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/4ec92e09-7e7a-4f08-bfbb-17e3b614e4e7_rw_1200.jpg?h=5ffa2c11992f73ab18cb929b7589d8be)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/865ca4c1-15cc-4e7a-963d-1eaadaec5801_rw_1200.png?h=aff029865842b3d05241ef55c890abf4)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/fc235589-a0a3-4b6c-9dd9-19fb2443126e_rw_1920.jpg?h=6d246f43ed02366c0eeeb77731cd7840)
Brandguidelines
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/a75fd2ec-02e4-42ad-902d-f401b2db8838_rw_1920.png?h=ea86e08a371c3482fca3686f3bd4fa21)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/b35c0dbb-58c3-4114-a51d-8a18593ed18d_rw_1920.png?h=e0931a77920fe4de6b829bfeeaa3eb7f)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/c1c5c8b4-7a66-441a-b1b7-67427a1025e5_rw_1920.png?h=3e32ecacb535c655b8afa3a587a5b837)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/f13d0c15-1210-41e3-b60b-afc2f1bd2839_rw_1920.png?h=9a9150679eebccac91c97d7457159230)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/c1fff5b8-0b42-4de4-870f-a81834b69fc0_rw_1920.png?h=d63dc91cb5c30a22ed2ddb0f38056d69)