Todays brands play an important role in our lives. We expect them to take position in social matters, and asked them to be leading and most of all: true. To help brands telling their story (narrative) in a consistent way, strategic design is a great tool to use. It visualizes the brand personality.
This page is an overview of 'brandboards' in which all aspects of a brand comes together. Mission, Strategy, Positioning, Insight, Narrative.. the Why, How and What packed into one strong brandworld. It is the feeding-ground to build communication assets, identity and more.
Carmen de Jong - Personal Branding
KRO / NCRV
World Travel Centre
NSBC - Oimio
Mia Star (retail concept)