Todays brands play an important role in our lives. We expect them to take position in social matters, and most of all: tell the truth. To help brands telling their story (narrative) in a consistent way, strategic design is a great tool to use. It visualizes the brand personality and it's ambition. Think of this as a Brand landscape. A way to map out and organize all the things that forms a brand.
PUQPress
This page is an overview of 'brandscapes' in which all aspects of a brand comes together. Mission, Strategy, Positioning, Insight, Narrative.. the Why, How and What packed into one strong brandscape. Not only the way for me to unfold and visualize my thinking, but also proven to be feeding-ground to build communication-assets, identity and more.
Mona
Carmen de Jong - Personal Branding
Optimel
Xenia Pears
Sourcy
Mediq
Pathé Cinema
Retro Italian chique
Exciting Cinema
Below Sealevel / Gaudi
Wijmobiel
KRO / NCRV
Cordaan
World Travel Centre
NSBC - Oimio
Qindle
NVM
Hans Anders
Mia Star (retail concept)
Knauf
Royal Dutch
Yarden
These projects are made possible by: