Nowadays brands play an important role in our lives. They have to take position in social matters, and are asked to be leading and true. To help brands telling their story (narrative) in a consistent way, strategic design is the tool to use. This page gives an overview of 'brandboards' I made in wich all aspects of a brand come together. Mission, Strategy, Positioning.. the Why, How and What packed into one strong brandworld. See it as feeding ground to build upon to communication assets, identity and more.
Carmen de Jong - Personal Branding
KRO / NCRV
World Travel Centre
NSBC - Oimio
Mia Star (retail concept)