Strategic Design

Today, brands are more than just logos or products—they shape our experiences and values. We expect them to take a stand, engage with social issues, and, above all,

be authentic.

Strategic design is a powerful tool for bringing a brand’s story to life with clarity and consistency. It captures personality, ambition, and purpose, ensuring every touchpoint aligns seamlessly. Think of it as Brandscaping: the art of mapping and organizing the elements that define a brand’s identity and impact.

Paulien Adriana / Personal Branding

No7 Beauty Company Tech Incubator

Sanquin / Tone of Voice

Hilco Industrial Acquisitions

Vodde

Philips

Dorel Juvenile

Arbo Unie

PUQPress

This page presents 'brandscapes'—a complete view of a brand where Mission, Strategy, Positioning, Insight, and Narrative converge. It’s my way of visualizing brand essence and a proven foundation for communication assets, identity, and more.

Mona