Todays brands play an important role in our lives. We expect them to speak up, take position in social matters, and most of all: tell us the truth.
To help brands telling their story (narrative) in a consistent way, strategic design is a great tool to use. It visualizes the brand personality and it's ambition. Think of it as Brandscapes. A way to map out and organize all the things that forms a brand.
Arbo Unie
PUQPress
This page is an overview of 'brandscapes' in which all aspects of a brand comes together. Mission, Strategy, Positioning, Insight, Narrative.. the Why, How and What packed into one overview. Not only the way for me to unfold and visualize my thinking, but also proven to be feeding-ground to build communication-assets, identity and more.
Mona
Carmen de Jong - Personal Branding
Optimel
Xenia Pears
Sourcy
Mediq
Pathé Cinema
Retro Italian chique
Exciting Cinema
Below Sealevel / Gaudi
Wijmobiel
KRO / NCRV
Cordaan
World Travel Centre
NSBC - Oimio
Qindle
NVM
Hans Anders
Mia Star (retail concept)
Knauf
Royal Dutch
Yarden
Vancis
These projects are made possible by: