Strategic Design

Today, brands play a significant role in our lives. We expect them to speak up, take a stand on social issues, and, above all, to be honest with us.

Strategic design is a powerful tool that helps brands tell their story consistently. It brings a brand's personality and ambition to life. Think of it as Brandscaping: a way to map and organize all the elements that shape and define a brand.

No7 Beauty Company Tech Incubator

beyond brilliant concepts

Sanquin / Tone of Voice

Hilco Industrial Acquisitions

Vodde

Philips

Dorel Juvenile

Arbo Unie

PUQPress

This page is an overview of 'brandscapes' in which all aspects of a brand comes together. Mission, Strategy, Positioning, Insight, Narrative.. the Why, How and What packed into one overview. Not only the way for me to unfold and visualize my thinking, but also proven to be feeding-ground to build communication-assets, identity and more.

Mona