Todays brands play an important role in our lives. We expect them to speak up, take position in social matters, and most of all: tell us the truth.
To help brands telling their story (narrative) in a consistent way, strategic design is a great tool to use. It visualizes the brand personality and it's ambition. Think of it as Brandscapes. A way to map out and organize all the things that forms a brand.
This page is an overview of 'brandscapes' in which all aspects of a brand comes together. Mission, Strategy, Positioning, Insight, Narrative.. the Why, How and What packed into one overview. Not only the way for me to unfold and visualize my thinking, but also proven to be feeding-ground to build communication-assets, identity and more.
Carmen de Jong - Personal Branding
KRO / NCRV
World Travel Centre
NSBC - Oimio
Mia Star (retail concept)