Holland's most favourite dessert needed a rebranding for more shelf impact in retail environments. The color Red is the new claim to fame, the Jester their archetype.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/a178e766-4573-47eb-a0a3-dd89c4794058_rw_1920.jpeg?h=a80cdfa454d84f6ce8eeab85944408af)
The logo is 'all-in-one'. The wobbly pudding, the smile of the enthusiastic claim (that makes you happy!) and the powerful jestercolour 'red'.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/e423aec7-26ba-4dec-919a-493e61e979a6_rw_1200.png?h=271e851fcababcc8462d572deb450a3e)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/b2507e70-3f54-4dad-af24-34e3f2635d57_rw_1200.png?h=ef6781db93d952fc0881e4f21aa1f788)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/f54bebd6-9989-4d5c-90b4-da112c5a9fe2_rw_1920.png?h=73ec771981337c09134c9a4187239ac0)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/f5d0ff10-013c-4545-a1ac-8ceb3c07d290_rw_3840.jpg?h=c35294b211d15abcedb40f60a61b63bc)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/155b160c-b7fd-417c-800d-af17ba62ecb4_rw_1920.jpg?h=b98e64cf66056cf0801f13c77387d260)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/bb040db4-72f8-408b-89f0-fcec4cacb6c3_rw_1920.jpg?h=ff255c7465fcee6e21e276a1436a2db6)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/3bc43898-fa7c-47a7-a7c8-c119b1a7731e_rw_1920.jpg?h=98129ab8064143ecf996c9d3065f7731)