This practice preaches self-reliance & independancy. To underline the importance this, I found inspiration in the early 20's. That is when people started to realise that physical excercise is a great way to stay healthy.
Throughout the practice there are little signs that reminds of the 20's. Funny advertising where heroine is described as a medicine, but also art from that period, and most of all the colourpallete and materials. With a modern twist offcourse.