Briefing: An overarching affordable luxury brand for household, with a dutch design touch. A brand for the Chinese market.
An omnichannel proposition with Dutch Designers at the heart of the idea.
To give designers tools to play with, a visual identity of Dutch entrepeneurship & co-creation is created.
Within Royal Dutch, the label Dutch 22 was added to the brand.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/96bf1b2e-fb2a-4871-ad8c-3d1ba0e4078c_rw_1920.png?h=f0a79f7e8978ed1a06d9b96cb84caa01)
A world where network is king, our crown our pride and the ocean our inspiration.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/7f386476-c9a8-4c73-a850-0069e27edc7c_rw_1920.png?h=a11064bf585c80e9b7e38ba8b1c17003)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/1eb0a028-d440-4228-a614-e83cf2003494_rw_1920.png?h=88bf40fa3959b81d11935c885b78d7f3)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/97a5eff7-8db0-4f21-b9c6-be05b5934f2c_rw_1920.png?h=1be86794b1b4bd26bb0869fb8c78edfa)
An open-source brand. From fashion to cookery, from lifestyle to body & health.
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/1b46abbc-43b2-4ccf-9391-fc41cc44a777_rw_1920.jpg?h=d38ded42e2e0acfbd247250ccfcf748e)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/9ecb39e8-7f46-4b2f-bdbf-4ed570277d53_rw_1920.jpg?h=1ef963b539fccb58cb515f097cb4af87)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/6bc4576d-3ca2-4f96-992f-e4dddacd2aad_rw_1200.jpg?h=5083eb5982ece800e871b59eed06beda)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/4c33c61a-7dc0-4d53-8765-7851b8a4ac41_rw_1200.jpg?h=6bc28e6c347652ad8b8142c2f396ccb7)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/a9542a8c-9c4a-4099-bde8-5f4a3b7b83b7_rw_1920.jpg?h=bf8df00269bba38814a22ca2a1abac35)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/f2527ea9-e437-457c-a226-b30e3df78f67_rw_1920.jpg?h=3a526f708e85d5a2865bee7c43f0d3ea)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/a06f7b43-2bcd-4095-bebd-46911b0b258a_rw_1920.jpg?h=56d03adbc8e0446684579dedf23bb689)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/e623469b-6bd8-4e48-b191-1da5a1631a14_rw_1920.png?h=8da836d8c3e49379ebe2ce4b93a6a2b0)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/b5279f26-ff26-45b8-b586-73ce8a0849b3_rw_1200.jpg?h=085485dfe1d5ac0b0c842a1d184a29bb)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/c37c4b14-ecd5-4127-a4f3-5e87c620d421_rw_1200.jpg?h=038072e4510ab1f0948c08ccdd517e60)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/1d3f41a6-0f7d-45e6-8202-9c2f199852c5_rw_1200.jpg?h=e6228fa679e21e0d96b16448c0051471)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/3d981773-41c2-4578-8187-ca6334f27dcd_rw_1920.jpg?h=1e3d62fcc2c8300842e6194fe5c36dbb)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/4a50bb1f-a80a-48a8-8c8c-5ae64cd2e0b6_rw_1920.jpg?h=8cba3b6986d2e21e9ea859f445fa138b)
![](https://cdn.myportfolio.com/f4c30ce2cfe3b0cafa0010fc47602bc7/24ac89cb-c802-4acd-9430-b208a705a22a_rw_1920.jpg?h=2b2275e4d32fa8c31af0641c0ec24d15)