An affordable luxury brand for household, with a dutch design touch.
That was the briefing to build a brand for the Chinese market. An omnichannel proposition with Dutch Designers at the heart of the idea. To give designers tools to play with, a visual story of Dutch entrepeneurship & co-creation is created.
Within Royal Dutch, the label Dutch 22 was added to the brand.
A world where network is king, our crown our pride and the ocean our inspiration.
An open-source brand. From fashion to cookery, from lifestyle to body & health.